Digital
Comité Colbert x Bain & Company: Technology leads luxury into a new era
While the use of technology in luxury is still in its infancy, brands are increasingly looking to experiment as they seek to boost consumer engagement, operational efficiency and improve their carbon footprint. A new Bain & Company study for...
Paco Rabanne targets gamers with Phantom Legion
Paco Rabanne (Puig) has launched a collector’s edition of Phantom, its men's scent. Dubbed Phantom Legion, the connected, robot-shaped fragrance bottle and its box are covered in a camouflage motif.Phantom Legion is the second fragrance to...
Interview
Balistik Art decodes the metaverse for luxury
Digital consultancy Balistik Art was a precursor in virtual reality for the luxury sphere when it designed an experience on Second Life for Jean-Paul Gaultier fragrances more than 15 years ago. Today the metaverse is seeing a growing number...
VS Pack: wine & spirits packaging innovations round up
Sustainable closures, new decoration techniques and label innovations were on show at this year’s VS Pack. Held in Cognac, France, from December 7th-9th and organized by Atlanpack, the trade show welcomed over 100 exhibitors.Fewer visitors...
Dossier
LUXE PACK Monaco: 2021 packaging innovations hot off the press!
The 2021 edition of Luxe Pack Monaco, which closed its doors yesterday, proved to be a key moment for the packaging industry after 18 months of a luxury market marked by crisis and uncertainty. Brands and suppliers at the show were more than...
What to watch out for at LUXE PACK Monaco
The luxury packaging industry’s renowned annual rendez-vous, LUXE PACK Monaco is opening its doors next week. New materials, sustainable solutions, the latest innovations, a spotlight on China and the LUXE PACK in Green and Formes de Luxe...
Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform
In a rare show of collaboration among luxury giants, and at a time when authenticity is taking on increased importance with the rise of resale, Richemont, LVMH and the Prada Group are addressing transparency and traceability issues in the...
Chanel develops Lipscanner make-up app in-house
French brand Chanel has unveiled Lipscanner, an AI-powered iPhone app that analyzes both color and texture allowing consumers to find their perfect lipstick shade in just a few clicks.Developed as a collaboration between Chanel’s Connected...
The best of beauty tech from CES 2021
From custom lip color devices and smart mirrors to water saving haircare technology, we spotlight some of the beauty tech innovations seen at CES 2021. The Consumer Electronics Show went digital for the first time this...
Dossier
E-commerce: Suppliers in innovation mode for a high-growth market
While physical retail continues to suffer, online sales have been steadily climbing since the onset of the global health crisis. This trend may just be the motor needed to make digital a true cornerstone for luxury shopping. Within the last...
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