Bienaimé
Revived heritage brand Bienaimé introduces new fragrance
Maison Bienaimé, a heritage fragrance brand revived by entrepreneur Cécilia Mergui in 2021, has launched its fourth fragrance. Dubbed Fleurs d’été, eau de parfum comes in the brand’s iconic art deco-inspired packaging.After launching...
Bringing fragrance back: Four French companies reviving heritage brands
A slew of recent launches has seen a trend for the revival of fragrances that had their heyday during perfumery’s golden age. We take a closer look at these brands and how their packaging is reinterpreting classic design codes.Bienaimé...
Bienaimé 1935’s revival highlights French savoir-faire
Refillable products celebrating the art of French craftsmanship are at the heart of cosmetics brand Bienaimé 1935, which has been revived under the impetus of new owner Cécilia Mergui. Its fragrance flacons are made using semi-automatic...