The new whisky bottle introduced by Hautes Glaces in September 2023 measures just 50cl as compared to its 70cl predecessor. These smaller format bottles are for the brand’s Les Intemporels range, as well as limited-releases under the Epistémè moniker.
Les Intemporels, a new range from Hautes Glaces, showcases the French organic whisky purveyor's revamped bottle format and overall identity: a new logo, minimal use of color and frugal labels. The range consists of three expressions: Indigène is a single malt (€69), Vulson is a rye eau-de-vie (€59), and XO° is a limited-edition made from a selection of Hautes Glaces' oldest whiskies and retails in excess of €200. A second batch of XO° is slated to launch in 2024. The Epistémè collection, meanwhile, offers limited releases, housed in the same bottles as Les Intemporels.
Bottle capacity shrinks by 20ml
The bespoke bottle (Estal/Vetri Speciali) is square-shaped with flat sides and has a sculpted punt meant to echo the landscape of the French Alps. It is made of Wild Glass, with 100% PCR content. The 50cl format compares to the 70cl capacity of the previous bottle: "we decided to reduce the bottle's size due to the inflexible nature of small production runs," Hautes Glaces said in a statement. A smaller bottle means more units available, as well as a more accessible price point, the brand points out.
A smaller format also has ecological advantages, according to Hautes Glaces: it is lighter-weight, takes up less space, and means smaller volumes to transport.
The square-shaped bottle has flat sides and a sculpted punt that evokes the landscape of the French Alps ©Haute Glaces
The label (Imprimerie Despesse, Polyimprim) adorning the side of the bottle has been made smaller than its predecessor, and made using PEFC-certified paper. For the stopper (Diam Bouchage), a micro-agglomerated cork body combines with a head made from Hautes Glaces’ barley dregs. The brand decided to forgo the tin capsule for this new packaging.
Hautes Glaces was founded in 2009 by Frédéric Revol. It is distributed by Rémy Cointreau France Distribution, founded in 2021 and that commercializes Rémy Cointreau’s "incubator" brands in the traditional circuit. Along with Domaine des Hautes Glaces it markets Westland whisky, Louis XIII cognac, Telmont Champagne, Belle de Brillet and St Rémy brandy.