In a bid to make e-commerce less reliant on plastic packaging, Woola’s portfolio offers three protective solutions made of waste wool.
Positioned as a compostable alternative to bubble wrap for e-commerce packaging in the cosmetics, jewelry, electronics and wine and spirits segments, Woola is a material made of sheep wool scraps. Manufactured by the eponymous Estonian company, waste wool is protective, water-repellent, and resistant to extreme temperatures. Supply of the material is also plentiful: according to Woola, 90% of waste wool is burned in Europe, which equates to some 200,000 tons per year.
The supplier offers three protective packaging solutions. Bottle Sleeve is a wool wrap that comes in four sizes, while Bubble Wool, as its name attests, is an alternative to bubble wrap. Both blend wool mixed with a bio-based binder. Wool Envelope is a mailer with a wool interior and a recycled paper outer sleeve.