LVMH-owned Veuve Clicquot has reinvented the traditional champagne bucket with a design that takes its cues from a vintage television set. A functioning dial on the front is used to illuminate the device.
Retro chic was the guiding principle behind Veuve Clicquot’s new champagne bucket destined for bars and nightclubs. Designed like a TV set from the 1960s and brought to life by supplier Doogood, it is made of injected ABS, while the removable inner bucket in injected PMMA crystal. Metal was the third material used — for the antenna, frame, dial and Veuve Clicquot logo.
The facing features a wood-effect obtained using water transfer, while a working dial on the front is turned to light up the bucket’s Clicquot yellow interior — a key functionality for a nightlife communication tool.
The champagne bucket can hold either three 75cl bottles or two 1.5 liter magnums. It is designed to be kept and repurposed as a decorative object after use. The battery box is removable and the electrical components can be separated at end of life.
“This was a challenging project on account of the many components,” Bruno Clamens, founder of Doogood explains to Luxe Packaging Insight. “We also had to ensure the ‘wow’ effect. Bars, nightclubs and VIP rooms have been closed for so long that everyone wants to party. It’s an opportunity to reboot with new ideas, to show that brands and suppliers have continued to innovate during the pandemic.”