Trific, a project uniting FutureLab & Partners, Holmen Iggesund, Yangi and Optima Packaging Group, has created a travel kit for dry cosmetics in formed fiber shells. Developed in six months, the protoype aims to show how collaboration can accelerate development of more sustainable, high-end beauty packaging as an alternative to rigid plastics.
Trific, spearheaded by tech accelerator FutureLab & Partners, unites Swedish paperboard producer Holmen Iggesund, packaging solutions company Yangi and German filling and barrier solutions specialist Optima Packaging Group. The companies co-developed a 48-hour travel kit prototype in under six months. Each of the kit’s three products - waterless hand soap, body soap and toothpaste - are housed within an individual unit that can be detached.
The wood fiber, supplied by Iggesund, was transformed using fellow Swedish company Yangi’s dry forming technology.“ We can produce 3D-formed packaging directly from cellulose pulp in one machine line at a 30% lower cost than existing fiber-based solutions, with no water and less energy use, resulting in a 75% reduction in CO2 emissions,” affirms Yangi Founder Anna Altner. Once formed, the package goes to Optima Packaging Group, whose airtight barrier solution is sprayed in line. According to FutureLab & Partners, the graphic patterns on the pack “represent three modes of transportation for travel: air, sea and ground.”
“It all sounds so simple, but providing dry cosmetics in a travel kit made from renewable materials has never been done before,” Hein van den Reek, Director Future Packaging, Holmen Iggesund, said in a statement. “And it has only been achieved now through collaboration.”
“The ability through design to synthesize the essence of what technology can offer and what the user needs are, is embodied in the ability to visualize and prototype,” sums up Liselotte Tingvall, CEO FutureLab & Partners. The tech accelerator tells Luxe Packaging Insight that waterless cosmetics is “a category that could be much more luxury and premium if executed in the right way. Luxury brands should really look to explore this further.”