The French supplier looks to reduce the number of make-up application tools with new three-in-one brush.
Texen’s Multi-Intensity Brush shown at Paris Packaging Week is an all-in-one make-up brush. The handle rotates allowing the tuft to emerge from the ferrule at varying lengths. A first rotation makes for a stiff brush for applying foundation, for example; a second rotation gives more bristle length and a third rotation is designed for applying loose powder. The wooden handle and aluminum ferrule can both be personalized. Texen is currently developing an eye make-up brush with a similar rotative handle mechanism.