L’Oréal turned to French packaging specialist Texen for development of new a closure solution made of recycled PP.
Cosmetics giant L’Oréal tapped Texen’s packaging expertise to create a cap destined for Biotherm’s skincare line. In line with the brand’s Blue Beauty strategy – which claims recyclable, ocean-safe, sustainably sourced products – the cap is made of 100% recycled PP.
The cap is hot-stamped across its entire surface without overlap, while the brand’s logo has been created in reserve. Because of strong adherence of the decor, a protective varnish was not needed.
