Boucheron (Interparfums) has added a new perfume to its men's fragrance lineup, Singulier. The packaging taps into the emerald cut, one of the French luxury jewelry house’s emblematic signatures.
Composed by IFF perfumer Caroline Dumur, Parisian haute jewelry house Boucheron’s latest men’s EdP, Boucheron Singulier, is a woody scent blending notes of cedar, bergamot, vetiver and patchouli. Fragrance licensee Interparfums called on design studio Objets de Convoitises for the packaging design.
Inspired by the emerald-cut shape that has become Boucheron’s iconic signature, the new eau de parfum comes in a semi-opaque, octagonal flacon (Zignago Brosse) with truncated corners, designed to evoke the emerald gemstone. The flat-sided glass bottle is lacquered in a translucent blue (Val Laquage), and features the brand name hot-stamped in silver on its facing.
A polished silver metal plate engraved with an emerald-cut shape decorates the bottle’s shoulders. It is topped with a glossy black cylindrical cap (Codiplas), engraved with the Colonne Vendôme logo. The brand opted for a Melody pump from Silgan Dispensing. The EdP nestles in a navy blue cardboard box (Nortier) featuring the logo on its top and the emerald cut embossed on the front. Boucheron's Clou de Paris motif is embossed on the sides of the box.
Launching in April, Boucheron Singulier is priced at €78 for 50ml and €102 for 100ml.
Bottle decorationVal Laquage
DesignObjets de Convoitises
PerfumerCaroline Dumur (IFF)