Seeking to create packaging that evokes the spirit of the Mediterranean, newly launched brand Sampé (High Spirits) opted for a textured bottle lacquered in a translucent blue for its debut gin.
The gin market’s growth curve is in full swing. IWSR estimates that the market increased from $13.08bn in 2022 to $13.72bn in 2023, an uptick of nearly 5%. To stand out in what is a relatively saturated market, Croatian brand Sampé has opted to incorporate design codes reflecting the Mediterranean Sea into its gin’s packaging.
Sampé Gin's bottle is lacquered in a translucent light-blue shade ©Jurica Kos
Imagined by Design Bureau Izvorka Juric branding studio, the bespoke bottle from Chinese glassmaker Roetell was designed to evoke the movement of water. A first prototype was hand crafted, before a mold was created for automatic production. The bottle is lacquered in a translucent light-blue shade enabling the brand name - mirror-printed on the back of the bottle - to be visible through the glass. The glass' wave-like texture distorts the writing making it appear to be suspended in water depending on the angle at which it is viewed.
The neck label uses blue hot foil stamping for accents ©Jurica Kos
A neck label (Sato) is printed on Fedrigoni’s Constellation Snow Country Ultra WS 110 self-adhesive label. Blue hot stamping was used for accents, while the printed black text is finished via 3D foil stamping.
A wooden stopper in the shape of a sailor's cap (Roetell) with a silicon cork tops the bottle. Engraved with the brand monogram on the top, the stopper features a dark stain varnish. The brand is currently collaborating with local printer Grafokor on the development of the gin’s secondary packaging, set to hit the market in the fall of 2023.
The bottle's stopper is engraved with the brand's monogram ©Jurica Kos
Distilled from grapes, Sampé Gin blends herbal aromas such as pine, lemon, and Adriatic salt. Launched in global markets in June 2023, it retails at €60.
Neck label paperFedrigoni
DesignDesign Bureau Izvorka Juric