From its vineyards and the Champagne production process, to packaging and logistics, the transparency platform gives information to the end consumer about the life cycle of Ruinart products.
First came Guerlain with its Bee Respect portal in 2019. Now, fellow LVMH maison Ruinart has launched its own transparency platform. The site details product life cycle information, from details on the Champagne brand’s vineyards to its packaging, transport and product end-of-life.
The platform features information on Ruinart’s Blanc de Blancs, Ruinart Rosé, R de Ruinart and Dom Ruinart 2010 cuvées. In terms of packaging, it lists the brand’s packaging partners and place of production, as well as the weight of each of the components.
Take Ruinart Rosé for example. Suppliers include glassmaker Verallia, cork producers Amorim and Relvas II, label maker MCC and second skin case producer Pusterla 1880. Ruinart highlights the use of recycled material and kraft paper for its shipping cases (Smurfitt Kappa/DS Smith) and notes that it has stopped using metallic inks, and has also reduced the amount of ink used on its boxes.
Ruinart states that packaging represents 42% of its carbon emissions. Some 87% of packaging elements (corks, bottles, gift boxes, transport crates…) are made in France, and 12% are made in Western Europe. All of its colored glass bottles are produced in the region of Champagne.