Italian natural cosmetics brand Reynaldi has given a contemporary twist to its perfume packaging with the help of supplier Coverpla. Four new scents have joined the brand’s portfolio.
Turin-based Dottoressa Reynaldi, an Italian natural cosmetics brand created by Doctor Reynaldi in 1979, has modernized its fragrance collections. For this, the company called on packaging supplier Coverpla’s Italian subsidiary. The partnership saw the launch of four new fragrances: Bois Tonic, Rose Taif, Blossom and Tiaré. For the packaging, Reynaldi chose stock references from Coverpla’s catalogs (bottles, caps, pumps and pump covers). The supplier also acted as a design advisor on the project.
“We wanted a product that was particularly elegant with purely defined lines that would seduce both the Italian and international markets,” Reynaldi said in a statement.
The brand opted for the Elsa bottle in a 200ml version for its Bois Tonic and Rose Tiaf eau de cologne, and the Laura flacon in a 50ml format for its Blossom and Tiaré eaux de parfum. These combine with silver-colored pumps and pump covers, and the Vintage cap in mat black. The flacons are adorned with a minimalist label.
Coverpla’s recent fragrance packaging projects include supplying Heinz Glas’ Botanicals stock flacon for new brand Maison Sambin, and the Senateur stock flacon made by Pochet du Courval for fellow French niche fragrance brand Pont des Arts.