At MakeUp in Paris 2023, Léonard Brushes showed the results of its Pimp My Brush operation with make-up artist, painter and Make Up For Ever (LVMH) Founder Dany Sanz.
In line with the ongoing trend for personalized limited-edition products, French cosmetics brush manufacturer Léonard Brushes has called on an artist again this year to customize the handles of its brushes for its Pimp my Brush operation that first launched in 2022. After French artist Emilié Grison customized a powder brush for the first chapter of the inititiave, it was the turn of Dany Sanz, Founder of Make Up For Ever, in 2023. Sanz customized nine fan brushes. With Africa as her inspiration, Sanz painted the wooden brush handles with acrylic paint. "Fan brushes have always reminded me of African tribal women adorned with their traditional hairstyles," Sanz said of the project.
Léonard Brushes, which uses artisanal production techniques at its site in Brittany, told Formes de Luxe that may produce the collection on an industrial scale. The brushes were nominated for a MakeUp in IT Award this year in the Accessory category. Discover the winners here.
With Pimp My Brush, Dany Sanz hand painted nine fan brushes © Léonard Brushes
Targeting the skincare market, Raphaël & Léonard Brushes also showed a collection of brushes designed for facial-care products. These include applicators for cleansers and skincare masks.
The global skincare market was valued at US$155.7bn in 2023 according to Statista. A CAGR (compound annual growth rate) of 3.91% is forecast between 2023 and 2027.