Skincare veteran and former Johnson & Johnson executive Rachel Behm is behind Layers, a probiotic skincare brand based on microbiome science. The brand’s packs were designed with premiumization and sustainability in mind and include at-home compostable refill pouches for the supplements.
“I caught the entrepreneurship bug when running the beauty incubator at Johnson & Johnson,” US-based probiotic skincare brand Layers’ CEO and Founder Rachel Behm explains to Luxe Packaging Insight. Behm founded Layers after learning of the Human Microbiome project*, and affirms that her brand “matches potent probiotic supplements with science-based topical formulas” with a range that includes a Balancing Milky Cleanser, Immunity Moisturizer and Probiotic Serum.
“I wanted Layers to harken back to a time when people were indulging with their skincare,” Behm says of the brand design. “The idea was to partner the sexiness of beauty with the science of the microbiome.”
Behm’s packaging strategy was based on a premium look/feel, practicality of formula delivery, and sustainability. The supplements jars are refillable - the refill pouch (Elevate Packaging) is made from kraft paper and is said to be home compostable. The jars and bottles (NTML) are semi-translucent spray-coated glass, topped with plastic pumps or ABS jar caps; Behm is currently seeking out alternatives to plastic for the closures.
The pink and black labels (Kroger Packaging) were printed using a white BOPP (UPM Raflatac), with a matte lamination providing protection and imbuing a soft-touch feel. “One of the interesting things about this label is the custom die cut shape that gives it a “torn look” meant to communicate the natural element of the products,” explains Kroger Packaging.
The recyclable boxes (Arkay) in Invercote paperboard (Iggesund), are color printed, and feature an overall gloss UV coating and spot matte UV coating. The top flap of the box is blind embossed with the Layers logo. E flute black paper, containing 70%-100% recycled fiber was used for the liners.
*Conducted over 10 years, the Human Microbiome project studied the interactions between humans and their microbiomes in the context of health-related outcomes ranging from obesity to mental health and skin health issues.
LabelsKroger Packaging/UPM Raflatac
Refill pouchesElevate Packaging