The Champagne pack for Perrier-Jouët’s Belle Epoque and Perrier-Jouët Belle Epoque Rosé is made from paper pulp and vine shoots embellished with double debossing.
Produced by UK papermaker James Cropper Colourform, the pack combines paper pulp with upcycled vine shoots that lend a speckled aesthetic. The box hugs the contours of the bottle, with a petal-like collar revealing the foil cap.
Double debossing and a paper label (PolyImprim’ - Eurostampa) decorate the pack. The label is offset printed in Pantone on Avery Dennison’s Fasson Rustique Blanc FSC and finished with flexo and tactile varnish. Designed to obtain a perfect fit on the bottle, its shape and colors were worked to achieve a luxurious look without having to hot stamp the material, Perrier-Jouët tells Luxe Packaging Insight.
A debossed logo adorns the box’s double locking clasp mechanism that closes with an audible snap.
At just 49 grams, the packaging’s weight is reduced by 93% compared to the previous-generation gift box. “The ultra-light creation represents a huge moment for the brand since it marks the goal we set out to achieve of having our entire gift offer eco-designed by 2023,” Audrey Guerin, Packaging Development Manager at Perrier-Jouët, said in a statement.
The molded fiber pack is used for Perrier-Jouët’s Belle Epoque and Perrier-Jouët Belle Epoque Rosé vintage cuvees, with an initial launch in the US, Italy and France.
Label paperAvery Dennison