© MakeUp in Paris 2022
Beauty trends and ingredients will take center stage at MakeUp in Paris when it opens tomorrow, June 14th. The conference program will explore current issues including refillable and waterless cosmetics, and will feature speakers from FEBEA, All Tigers and La Samaritaine.
Some 150 makeup and skincare exhibitors will welcome visitors at MakeUp in Paris on June 14th and 15th, 2023 at Carrousel de Louvre in the French capital. More than 58% of these – including Technature, O-Pac, Creapharm Cosmetics, SP Labs, and Cosmecca Korea – will offer skincare products, catering to the show’s 64% of visitors who attend the event to seek out innovations for both make-up and skincare. Some 47 exhibitors are new to the show this year, including APR Beauty Group, Hakuhodo, Visage Technologies, Procesos Cosmeticos and Allta International.
Trends and ingredients as seen by Peclers Paris, Carlin Creative, NellyRodi...
The trends shaking up the beauty market will once again be a big focus at MakeUp in Paris, with its Trends Area bringing together 12 agencies to dive into consumer purchasing behavior and beauty aspirations. These are: Asia Cosme Lab, Beautystreams, Carlin Creative, Colorprescription, Cosmetics Inspiration&Creation, De Baschmakoff, Dynvibe, Fashion Snoops, In Trend, NellyRodi, Peclers Paris and Weoutwow.
With Co Lab Ora, MakeUp in Paris will bring visitors a closer look into the formulation process.
Ingredients will also be in the spotlight, thanks to exhibitors Merck, Maprecos, Brasca Industrial And Polystone Chemical. Back again for 2023 is the show’s ephemeral lab with Co Lab Ora. Focusing on "natural and ethical make-up", this cosmetics laboratory will explore make-up formulation, from raw materials to the manufacturing process allowing visitors to customize a lip SPF and night serum, with a focus on formulating “emotional cosmetics”.
MakeUp in Paris names first-ever ambassador: Aïmara Coupet
Aïmara Coupet, Founder of makeup brand Be+Radiance, is the ambassador of the 2023 edition of MakeUp in Paris - a first such initiative for the exhibition. Coupet worked with the show's organizers to build the conference program, where she will deliver a session with 4-5-6 skin Co-founder Dr Imen Jerbi Azaiez on how science and R&D can contribute to more diversity and inclusivity in cosmetics.
Coupet is also hosting the Innovation Award on June 14th, when the winners will be revealed. A show staple, the annual competition rewards makeup and skincare innovations from exhibitors across packaging, accessories, full service and formulation. A space on the show floor will showcase both winners and nominees.
Conferences tackle refillable and waterless beauty
MakeUp in Paris’ two-day conference program will cover topics including the growing movement for waterless cosmetics and refillable beauty packaging, the latest trends in aesthetic medicine and Gen Z’s relationship with beauty.
In Regulatory Challenges of Refillable Beauty, Beautyworld Connexions CEO & Founder Charles-Emmanuel Gounod, beauty industry association FEBEA's Elodie Fisica, and Brivaplast Group Business Development Manager Marco Roda will discuss the impact of regulations on refillable beauty, from specific batch numbers to cleaning containers.
The B2B exhibition's conference program will mine the latest trends across the skincare and make-up space.
With waterless beauty moving from organic into mass and luxury, the Waterless Beauty 2.0, and the Future of Formulation session will explore the challenges and opportunities in formulating such products. The panel is comprised of MS Beautilab Chief R&D and Innovation Officer Gaëlle Andre, Orietta Riccaboni, Director of the operational unit at turnkey solutions provider Opac; Hector Sentilhes, Co-founder NEO By Nature, and Anne Rutigliano Director Of Marketing, Innovation Strategy at Anjac Health & Beauty and Re-Sources CEO & Founder Eva Lagarde.
Packaging and formula aren’t the only criteria for making a brand attractive to consumers. In the roundtable Setting Trends in the Retail Space, or What are Beauty Buyers Looking for in Beauty, Alexis Robillard, Fashion and Trends Consultant at make-up brand All Tigers; Karine Tiano of beauty consultancy Go Beauty; Aymeric Bourdoules, Head Buyer Beauty at French department store La Samaritaine, and Michèle Evrard, Founder of skincare brand Cosmetics 27, will discuss how to create a successful concept that resonates with consumers.
MakeUp in Paris will be held on June 14 and 15, 2023. Click here to get your badge.
