Molded pulp meets FSC board for Penhaligon’s’ British Tales Luxury Collection

Molded pulp meets FSC board for Penhaligon’s’ British Tales Luxury Collection

For the coffret housing its library of eight, 10ml fragrances, Penhaligon’s opted for color-matched molded pulp combined with FSC paper and board. A neck ribbon and facing label are used to accessorize the pack.

UK-based luxury fragrance brand Penhaligon’s (Puig) has launched The British Tales Luxury Collection, a discovery set of eight fragrance samples in a coffret shaped like a perfume bottle.



The coffret (Knoll Prestige Packaging) combines a molded pulp exterior with an interior platform made of FSC paper and board. Ben Cohen, Chief Marketing Officer at Knoll Packaging, tells Luxe Packaging Insight that color-matching the material, achieving the shape and ensuring stability – the hinged pack has feet in the base – all proved challenging. “The coffret is a split round with a flat interior. Creating the under-support (platform) required a lot of engineering to ensure it fitted into the pulp exterior and was also able to hold the products,” he explains, adding that platform has pop-out mechanisms for the flacons.

The color-matched coffret is adorned with a Union Jack ribbon on the neck and an oval-shaped facing label (Printor Packaging) with gold-colored decor. “Molded pulp cannot support four color printing, but we found ways to decorate it, with a ribbon and a label,” notes Cohen.

Penhaligon’s’ The British Tales Luxury Collection consists of eight, 10ml fragrances. It retails at €160.

Component

CoffretKnoll Prestige Packaging

Component

LabelPrintor Packaging

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