© Jenna Bascom Photography LLC
Luxury packaging trade show LUXE PACK New York is gearing up for its 20th anniversary on May 10th-11th at the Javits Center with a host of new features on the show floor, including the “in green” House installation and an education series of talks with PACT.
Some 180 suppliers will be exhibiting at LUXE PACK New York when the show opens its doors in just under two weeks, 65 of which are new this year. For its milestone 20th anniversary edition, LUXE PACK New York is partnering with beauty industry collective PACT, which will host the “Clean Up the Greenwash” Bootcamp series. Ulta Beauty Senior Director of Sustainability Strategy Ame Igharo, Bluebird Climate CEO Jamie McCroskery and PACT Collective Program Director Carly Snider will lead the sessions. They will address whether brands are greenwashing their packaging claims without realizing it and the industry’s packaging design disconnect to help attendees better communicate sustainable packaging claims.
“in green” sustainability awards
LUXE PACK’s “in green” sustainability awards are taking on a new dimension this year. For the first time, the “in green” House on the show floor will bring the competition to life, showcasing all of the entrants in the “best sustainable packaging” category. The winners of the competition will be unveiled on Wednesday May 10th at 4pm in a ceremony hosted by Positive Luxury Co-founder and CEO Dianaa Verde Nieto. The 2023 in green judging panel consists of Olaplex Director of Packaging Engineering John Morgan, Quantis Global Science & Innovation Lead Marcial Vargas, CO2RAL Sustainability Consultant & Carbon Emissions Specialist Alexandra Uribe, and Beauty Packaging Editor-in-Chief Jamie Matusow.
The Exploratorium, an interactive area showcasing packaging developments for exhibitors, is back by popular demand this year. Innovations on display range from edge digital influencer packaging to novel finishing techniques.
Packaging focused conference program
LUXE PACK New York’s hotly anticipated two-day conference program will include speakers from The Estée Lauder Companies, Tiffany & Co, Coty, Canopy and Pantone Color Institute. TerraCycle Founder and CEO Tom Szaky will deliver a keynote delving into what’s next with packaging legislation (including Extended Producer Responsibility) and what it means for the industry.
Joy Hoover, Founder of personal safety smart cosmetics brand ESOES Cosmetics, will present a keynote entitled ‘Human Centered Design: The Future of Packaging’. She will look at what motivates brand loyalty among Millennials and Gen Z, what’s working and what is not. “Packaging has the potential to be more than just a functional necessity. By leveraging design and messaging, we can bring greater awareness and support to social impact causes like the epidemic of sexual and domestic violence,” she says.
Also the packaging front, other conference sessions will explore novel tools for packaging designers, packaging design and AI, the unboxing experience and the future of sustainable paper packaging.
LUXE PACK New York is taking place on May 10-11th. Click here to get your badge.
