© Beolitik
One year after debuting with a line of soaps, French niche brand La Petite Madeleine has launched its first fragrances. The lightweighted flacons are topped with caps made from recycled wine bottle corks and powdered shells.
French brand La Petite Madeleine opted for short-circuit production for its debut fragrance line, a collection of five eaux de parfum. The fragrance caps – conceived by two French designers – are handcrafted in France and the result of a project with Boutures d’Objets, a company that uses waste materials to create design objects. For La Petite Madeleine’s caps, recycled wine corks are topped with a galet, or flat, molded oval component made of powdered shell featuring the brand logo.
The stock, screenprinted flacon (Coverpla's Verdi model) is a nod to the shape of the brand’s scented soaps. The lightweighted bottle is said to cut down on the amount of glass used by half compared to a classic bottle of the same size.
The FSC-certified paper boxes are the work of family-owned Brodart Packaging. They are decorated with pressing and plant-based inks and are assembled by hand at a Paris-based ESAT, an assocation that employs disabled workers.
Composed by Firmenich perfumers, La Petite Madeleine’s fragrance line consists of five scents: Nue D’Iris (Marie Salamagne), Sous le Silence de la Rose (Philippine Courtière), Frisson de Vétiver (Nicolas Bonneville), Néroli des Lunes (Fabrice Pellegrin) and Pluie de Bergamotes (Julien Plos).
The perfumes retail at €125 for 100ml.
Bottle Coverpla
Box Brodart Packaging
PerfumersFabrice Pellegrin, Marie Salamagne, Julien Plos, Nicolas Bonneville & Philippine Courtière (Firmenich)
