The secondary packaging combines multi-level embossing and silver hot-stamping
© Yves Saint Laurent
MYSLF is the latest men’s fragrance to join Yves Saint Laurent Beauté's portfolio. Designed by Suzanne Dalton, the eau de parfum's refillable flacon features the brand’s Cassandre logo engraved in the mold.
L’Oréal called on British designer Suzanne Dalton to dream up the flacon for Yves Saint Laurent Beauté’s new men’s fragrance MYSLF. No stranger to the brand, Dalton had previously designed the Libre and Y fragrance bottles. "With MYSLF, the idea was to create a new expression of masculinity by using a more subtle sensual approach in contrast with the standard codes of ‘be big, be masculine’," the designer said in a statement.
The flacon (Bormioli Luigi/Verescence) contains 20% recycled glass and features YSL’s Cassandre logo engraved in the mold, a major technical feat, says glassmaker Bormioli Luigi, on account of the precision required for the intertwining letters. Achieving the bottle’s defined edges and the reliefs on its sides also proved a challenge. A black gradient lacquer decorates the flacon, while the logo is screenprinted in a matte black with a satin finish. The text at the base is screenprinted in silver.
As for the cap (Texen), it is engraved on the top with the brand logo and sports alternating touches of matte and glossy décor. Silgan Dispensing’s Melodie Pirouette pump is fitted to the refillable flacon – the refill leverages Techniplast’s technology, while Verescence manufactured the glass refill bottle.
Men’s fragrance YSL MYSLF comes in a refillable flacon engraved with the brand logo ©Yves Saint Laurent
L’Oréal says that using one 100ml flacon and two 150ml refills cuts down on the use of glass by 43%, metal by 75%, plastic by 21% and paper by 16%, when compared to four 100ml flacons.
As for the secondary packaging, YSL MYSLF comes in a monochrome, FSC-certified folding carton with silver accents and a matte finish (Graphic Packaging International). The box's tactile effect is the result of all-over structure embossing, while multi-level embossing is used for the branding on the facing. Blind embossing enhances the MYSLF text on the sides. Silver hot stamping with a matte finish embellishes the fragrance name.
Standing at more than 26cm high (excluding the cap) the factice of the fragrance bottle (Waltersperger) weighs over 2kg; respecting the symmetry of its straight edges on such a heavy piece was particularly complex, the French semi-automatic glassmaker tells Formes de Luxe. Sputtering was used for the flacon’s gradient lacquer, while the matte black pad-printing on the facing was done by Nigermat. The black zamak cap was created in partnership with PVL Beauté. Glossy on the rim and matte on the top, the cap – like the glass flacon - is embossed with YSL’s Cassandre logo.
MYSLF: Yves Saint Laurent Beauté’s first woody floral fragrance
This eau de parfum is the brand’s debut woody floral scent. Composed by Givaudan perfumers Daniela Andrier, Christophe Raynaud and Antoine Maisondieu, it blends notes of orange blossom, bergamot, patchouli heart and Ambrofix.
Launched in August, Yves Saint Laurent MYSLF retails at €75 for 40ml, €90 for 60ml and €125 for 100ml.
BottleBormioli Luigi (100ml)/Verescence (40ml, 60ml and 150ml refill)
CapTexen
PumpSilgan Dispensing
Refill technologyTechniplast
BoxGraphic Packaging
Bottle designSuzanne Dalton
PerfumersDaniela Andrier, Christophe Raynaud, Antoine Maisondieu (Givaudan)
FacticeWALTERSPERGER, NIGERMAT, PVL BEAUTÉ
