Inside Aston Martin’s whisky collaboration with Bowmore

Katie Nichol

Related topics :

,
Be the first to react

Comment

Inside Aston Martin’s whisky collaboration with Bowmore

The first in a series of collaborations between Bowmore Islay Single Malt Scotch Whisky (Beam Suntory) and luxury carmaker Aston Martin, Black Bowmore DB5 1964 is set to hit the market this fall.

The year 1964 is a reference to milestones at both Bowmore and Aston Martin. It was the year Bowmore inaugurated a new boiler, entering the modern age of distilling as steam replaced coal fires in heating the stills. The first distillation from this new heat source produced the spirit that was to become Black Bowmore. For Aston Martin, this period marks the era of the DB5, which launched in 1963.

Black Bowmore DB5 1964 is housed in a glass bottle encased in a genuine Aston Martin D85 piston made of aluminum. The bottle (Glasstorm), with its frosted neck, is etched and infilled with silver, while the piston is engraved and infilled with black detailing.

“The Black Bowmore DB5 bottle was created using traditional glass-making techniques with handmade tools,” a spokesperson for Beam Suntory told Luxe Packaging Insight. “The glass is handblown before being passed to the craftsmen in the cold shop, who turn it using water-fed diamond machinery. Each bottle requires up to one week of production.”

The limited-edition, inspired by the distillery’s coastal home, is presented in a handmade, dark blue coffret (AB Florence) in string-grain calfskin. The box features wave embossing and its custom solid-brass latches and hinges are nickel-plated in a nod to the vintage Aston Martin DB5.

Each of the 25 coffrets are priced at £50,000 (€54,000).

Bowmore and Aston Martin plan to collaborate on further initiatives in the future, including new products and experiences.

Component

BottleGlasstorm

Component

CoffretAB Florence

Editor's picks

The Balvenie Sixty: a tribute to the distillery’s malt master

The Balvenie Sixty: a tribute to the distillery’s malt master

Honoring a 60-year-long tenure of the distillery’s malt master David Stewart, The Balvenie has launched a special edition expression - The Balvenie Sixty. Limited to only 71 pieces, the single malt is the brand’s oldest and rarest whisky...

Behind Hautes Glaces' strategy to reduce whisky bottle format

Behind Hautes Glaces' strategy to reduce whisky bottle format

Crate taps Denomination for label-less wine packaging design

Crate taps Denomination for label-less wine packaging design

A second luxury rum packaging collaboration for Lalique and Dictador

A second luxury rum packaging collaboration for Lalique and Dictador

More articles