Aiming to combine luxury and sustainability, Swiss watchmaker ID Genève is to roll out a watch box made of seaweed. Produced using Notpla Rigid, it is said to be home compostable.
After its plastic-free, plant-based watch straps made from Biophilica’s Treekind material, ID Genève called on sustainable packaging start-up Notpla to create a watch box made of seaweed. Said to be “built to perform, not to last”, the box is claimed to be a first in the luxury watchmaking industry.
It is molded using Notpla Rigid, a material made from the fibrous by-product of industrial seaweed processing that is said to have similar properties to conventional plastic. The algae comes from Spain, while the molds and production are done in Europe.
Said to be home compostable and also dissolvable in water, the box will be used for ID Genève’s Circular S collection. “Our wish is to inspire the luxury industry to consider seaweed as an alternative to plastics for packaging and thus reduce the carbon footprint,” Nicolas Freudiger, Co-founder of ID Genève, said in a statement.
Elsewhere in the luxury watchmaking space, Breitling last year introduced a watch box made of recycled plastic produced by packaging supplier Dahlinger.