New niche perfume brand Olibanum is looking to target younger consumers with its line of 18 eaux de parfum. The packaging includes a lightweighted fragrance flacon and recycled cardboard boxes.
Gérald Ghislain, Founder of luxury French fragrance house Histoires de Parfums, has launched a new brand. Dubbed Olibanum after the eponymous fragrance ingredient (also known as frankincense), the brand is rolling out with a line of 18 scents.
While Ghislain explains that niche perfumery consumers are typically between the ages of 38 and 65, Olibanum is targeting a younger demographic. The brand, he adds, is designed to be simple, easy to navigate and affordable.
The lightweighted flacon (Coverpla; the Ecocube model from Bormioli Luigi’s Ecoline) has a screw neck so the pump (Aptar Beauty + Home) and bottle can be separated for recycling. A label (ADIC) printed with natural inks adorns the facing. Rather than a cap, the brand opted for a security clip to close its bottles.
As for secondary packaging, the cellophane-free boxes (ADIC/Draeger) in recycled cardboard are embellished with hot stamping and debossing. A wraparound label holds the boxes closed.
In each fragrance, olbanum combines with a star raw material: cardamom, vanilla or ginger, for example. The scents were created by perfumers Sylvie Jourdet (Créassance), Luca Maffei (Atelier Fragranze Milano) Florie Tanquerel, Clarisse Aparici and Céline Perdriel (Cosmo International Fragrances).
The 50ml EdP retails at €87 and the 12ml at €29.
PumpAptar Beauty + Home
PerfumersSylvie Jourdet (Créassance), Luca Maffei (Atelier Fragranze Milano) Florie Tanquerel, Clarisse Aparici and Céline Perdriel (Cosmo International Fragrances)