Hennessy cognac packaging celebrates Year of the Rabbit with Yan Pei-Ming

Hennessy cognac packaging celebrates Year of the Rabbit with Yan Pei-Ming

The Franco-Chinese contemporary artist’s artwork inspired the packaging decoration for a limited-edition Hennessy Paradis decanter, as well as an X.O and V.S.O.P.

Cognac brand Hennessy (LVMH) called on artist Yan Pei-Ming to create a painting in celebration of Lunar New Year. Known for his unique portraiture style, Pei-Ming's artwork inspired the packaging for a Hennessy Paradis decanter, an X.O and V.S.O.P.
Design agency Appartement 103 transposed Pei-Ming’s work onto the packaging.

For the X.O, Carbon Méta decorated the brand’s iconic decanter with liquid metallization.


The handcrafted Hennessy Paradis porcelain decanter was made by French company Bernardaud. The one-liter vessel is embellished with an image of the 12 animals of the zodiac set against a vibrant red background with touches of gold. The decor is first printed and then transferred to the decanter; the challenges lay in ensuring the vessel would hold the correct amount of liquid – porcelain shrinks by 14% after firing – and achieving the specific shade of red, explains the supplier.

Some 40 craftsman were involved in the creation of the Hennessy Paradis decanter, which is a limited-edition of 888 pieces. Each  comes nestled in a wooden coffret.

For the Year of the Tiger in 2022, Hennessy teamed up with Chinese painter Zhang Enli for a limited-edition Hennessy Paradis decanter, also produced by Bernardaud.

Hennessy Paradis

Component

DecanterBernardaud

Component

ArtistYan Pei-Ming

X.O

Component

Bottle decorationCarbon Méta

Component

Packaging designAppartement 103

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