The French maison called on artist William Amor and craftswoman Anne Brun to adorn the bottles of two limited-edition fragrances launching this fall.
For Mon Guerlain Bloom of Rose Edition Prestige, launching in September, Guerlain put the focus on sustainability by teaming up with William Amor, a Paris-based artist specialized in plastic upcycling. Amor created a bespoke decoration of flowers and leaves on the vine, taking inspiration from the scent to create a realistic assemblage of red and pink roses. The floral decoration is made of reclaimed materials, braided sarsaparilla creeper and leaves; the piece de resistance being the blooming flowers crafted from plastic bags collected on the seaside and in nature.
The petals, made of plastic that is bleached and washed at 90°C, were hand-painted by brush using acid-free pigment. The petals are shaped in a variety of patterns, while embossing irons were applied to create the creases and pleats. Guerlain notes that each petal demands around 30 minutes to craft, and each of the bottle’s creations represents around 30 hours work.
The only non-recycled elements on the flacon are the jewelry fixings that secure Amor’s ornament to the bottle.
The fragrance is housed in Guerlain’s iconic Quadrilobed crystal flacon (Baccarat) originally created in 1908 for the Rue de la Paix scent. For Mon Guerlain Bloom of Rose Edition Prestige, a 490ml bottle was made in ultra-premium crystal, with a golden thread wound around the neck by Guerlain’s Dames de Table. The collection is limited to eight numbered bottles, priced at €12,000.
In October, Guerlain is launching the 100th anniversary edition of Eau de Fleurs de Cedrat in the brand’s iconic bee bottle (Pochet du Courval). The bottle features a decorative ornament crafted by artisan Anne Brun, a specialist in gold leafing of plants.
For the Guerlain project, Brun opted for palladium, a high-shine metal similar to platinum that represents a cost premium compared to gold leafing, highlights the brand. The artist selected plants native to the French Riviera that were picked in and around the fragrance capital of Grasse. The plants were dried, hand painted with palladium leaf and then varnished.
Echoing Brun’s creation, the surface of the flacon housing the scent is hand-painted with liquid palladium. The label is embossed and hot-stamped, and a silver thread is wrapped around the neck by Guerlain’s Dames de Table, who also placed the decorative accessory on the bottle. Just 29 are available, priced at €10,000 for the one-liter bottle.
BottlePochet du Courval