© Formes de Luxe
The 25th edition of the Formes de Luxe Awards will see more than 75 luxury brands and their packaging suppliers compete for a coveted award across 22 categories. We take a closer look at the nominees in the Premium Coffret category.
BY FAR VIP Coffret
VIP Coffret ©BY FAR
A reusable, two-in-one pack that is both a coffret and display box. It showcases seven fragrances, seven key rings and seven refills.
- Brand: BY FAR
- Supplier: TNT Group
Made of MDF, the coffret is lacquered in pink. It features a double opening and a large interior mirror, as well as orange leather closure tabs. The inside of the box’s top component boasts several compartments, each fitted with a hook and strap to hold the accessories in place. Particular attention was paid to the placement of the products to ensure the stability of the coffret once opened. All interior inserts can be removed allowing the coffret to be reused.
Hennessy XO x Kim Jones "Masterpiece"
Hennessy XO x Kim Jones "Masterpiece" ©Hennessy
A bespoke casing made of titanium for Hennessy’s XO cognac
- Brand: Hennessy
- Supplier: MMB VOLUM-e
Boasting a complex shape, the titanium casing was created via additive manufacturing. Its thinness gives it a “second skin” effect. Assembly is helical (rotating), with the parting line integrated into the folds that are a nod to couture draping. The casing is decorated manually with successive layers of varnish to create a gradient effect (from matte brown to glossy gold). The brand lettering in relief is an integral part of the casing design: here a mask was used before the gradient finish was applied so the letters retain a glossy aspect. Using 3D printing means that no tooling was necessary, with only the right about of material used.
40-Year-Old
40-Year-Old ©Glenfiddich
Jesmonite is the material of choice for this secondary packaging for Glenfiddich’s 40-year-old whisky
- Brand: Glenfiddich
- Supplier: Zone Creations
The mass-produced coffret boasts an intricate, geometric shape and marbled color pattern using Jesmonite to encapsulate the bottle. Jesmonite’s rapid curing rate and high viscosity made it challenging to control the flow of the uncured material and resulting marbled pattern (created with colorants) in the cured product. The extent and potential uniformity of shrinkage, and its impact on the dimensions of the lid was also unknown. The opening and locking mechanism needed to function without risking damage to the bottle, which presented a high risk of breakage. A two-part molding process was used to create a lighter outer layer with a white to gray marble: the outer layer was molded separately, glued onto the inner layer and cured again. Green cullet from the Glenfiddich 12-year-old bottle, and offcut copper from its stills was integrated into the pack.
