© Formes de Luxe
The 25th edition of the Formes de Luxe Awards will see more than 75 luxury brands and their packaging suppliers compete for a coveted award across 22 categories. We take a closer look at the nominees in the Finishing & Decoration category.
Lancôme L’Absolu Rouge Intimatte – Valentine’s 2023
L’Absolu Rouge Intimatte – Valentine’s 2023 ©Lancôme
A limited-edition lipstick with a checkered flock décor
- Brand: Lancôme
- Supplier: indeco srl
The white ABS lipstick case is decorated with a matte UV lacquer, then the tone-on-tone flocking applied in a checkerboard pattern. Rather than a classic spray application of glue, the supplier opted for glue deposition during screenprinting in a chessboard pattern to apply the flock fibers. A new lacquer formula was developed to provide optimal resistance along with a matte effect.
Miodula Premium Distilled Gin
Miodula Premium Distilled Gin ©Miodula
A gin bottle decorated with a water-based lacquer
- Brand: Miodula (Mundivie)
- Supplier: Dekorglass
Miodula’s embossed gin bottle is decorated in limited quantities with a translucent blue water-based lacquer.
Terracotta Le Teint
Terracotta Le Teint ©Guerlain
A two-piece foundation bottle cap that plays with overlaying and translucidity
- Brand: Guerlain
- Supplier: Albéa
The cap consists of a PP insert and a translucent external part in PETG. The top of the insert is engraved and hot-stamped in silver with Guerlain’s double G logo, and a gold hot-stamped border features at the base. It is assembled with the translucent external part that engraved with the brand name. Precisely lining up the two components was a feat; overlaying the translucent exterior enables the engraved logo on the insert to be seen. Hot-stamping the engraved double G on the top of the pack was a challenge given the fine engraving. The cap is finished with a transparent UV varnish.
Diamond Instant Lifting Complex
Diamond Instant Lifting Complex ©Royal Caviar Beauty (RST Inc)
A skincare product housed in packaging embellished with gemstones
- Brand: Royal Caviar Beauty (RST Inc)
- Supplier: Gidea Packaging Co
The airless packaging is decorated with cubic zirconia – gem stones are affixed to the base dispenser. The outer parts – a base in MS plastic and top in ABS - are decorated using UV metallization.
Elseve – Pro Bond Repair Shampoo
Elseve – Pro Bond Repair Shampoo ©L'Oreal Paris
An LDPET shrink sleeve with holographic decor adorning a 100% recycled PET bottle
- Brand: L'Oréal Paris
- Supplier: Sleever
This low-density heat-shrink sleeve is printed in seven colors on SI-TPE-G-TH /055 micron film with added holographic foil overlay. Sleever’s Metalfest product was used for decor. The major challenge lay in developing a holographic foil compatible with the technical criteria of the LDPET, enabling it to retain the three homologation characteristics required to ensure "bottle-to-bottle" recycling of the PET bottle. For the first time, the bottles were fitted with the sleeve before filling.
Bobbi Brown x Tokidoki Eye Palette
Bobbi Brown x Tokidoki Eye Palette ©Bobbi Brown Cosmetics (Estée Lauder Companies)
A limited-edition eyeshadow palette featuring a liquid-filled plaque with floating character “charms”
- Brand: Bobbi Brown Cosmetics (Estée Lauder Companies)
- Supplier: HCP
Part of the Bobbi Brown x Tokidoki make-up and skincare collection that consists of 10 products, the 8-pan eyeshadow palette consists of a PCR ABS cover, platform and base, according to the brand. The liquid-filled plaque on the lid is made of Tritan resin, which boasts high transparency and is chemically resistant. The background is digitally printed beneath the plaque, then adhered with the compact cover. Both the cover and base feature a glossy UV coating.
Poliakov Mule limited connected edition
Poliakov Mule limited connected edition ©Poliakov
A limited-edition vodka whose bottle decoration mimics a label
- Brand: Poliakov (La Martiniquaise)
- Supplier: O-I
O-I Expressions technology was used to directly print onto the bottle: 360° reliefs and facetted effects play with the glass’ transparency. The technology uses digital printing with organic inks. An augmented reality app developed by Brewster Studio is designed to free the brand’s famous two-headed eagle from the packaging.
Chateau Minuty 281 rosé Methuselah
Chateau Minuty 281 rosé Methuselah ©Chateau Minuty
A six-liter bottle onto which the iconic Château Minuty 281 blue Pantone décor is reproduced
- Brand: Chateau Minuty
- Supplier: MM Design Studio
MM Design Studio worked with paint and composites specialist VN Composites on the décor of these hand-blown bottles. The décor is done with the help of a PVC paint mask. Once a primer is applied, the paint is sprayed on in a pressurized booth, after which the bottles are cured. Removing the mask was a challenge: the plastic incline cannot exceed 45° to avoid risk of breakage. The product name is applied to the bottle using transfer paper.
