French family-owned spirits distillery Fontagard is shaking up whisky packaging codes with its Single Malt range. An opaque, chiseled black bottle pays homage to the distillery’s 150-year-old savoir-faire.
Founded in 1878, the Fontagard distillery was known for producing eaux-de-vies for some of the biggest Cognac houses in the French region. The generations old savoir-faire has culminated with the distillation of a new range of spirits in late 2021: The Fontagard Single Malt Whisky. The collection consists of three expressions - each with a different aging process finish – named CGNC, PNDC and STRNS.
French branding and design agency Les Frenchy designed the packaging in line with the brand’s brief of “shaking up existing packaging codes” for the whisky category. All three whiskies in the range are housed in a stock bottle from glassmaker Estal, customized in the finishing mold with engravings on the shoulders and base. The latter are designed to resemble those found on traditional crystal whiskey glasses.
Matching the black opaque bottle, the black pantone label (MCC Label) is printed on coated paper with a soft-touch lamination, and features silver hot-stamped text and a silkscreen raised varnish. The 10 vertical dots representing the 10 stills at the distillery, as well as the Chimera, the brand's emblem. Each of the three whiskies feature the same label, differentiated only by accents in bright blue, yellow and red.
The black, bulk colored glass stopper (Vinolok) has a matching colored seal.
Each expression is harvested, brewed, distilled and aged in France, and retails for €55. The distillery will launch a limited edition whisky, a Single Malt named LMBR, later this year.