The Formes de Luxe Awards held its ceremony at the Grimaldi Forum on day two of the LUXE PACK Monaco show. Co-hosted by Formes de Luxe and Luxe Packaging Insight Editorial Director Alissa Demorest and French television journalist Gérald Ariano, the event celebrated the luxury packaging industry's top innovations of the year. We take a look at the 2021 winners, and what our prestigious jury members had to say about them. Knoll Packaging, AR Packaging, Adam and Oriol & Fontanel were partners of the event. The evening's winners took home a trophy designed and produced in France by local boxmaker Adam. Don't miss our forthcoming article on the creation of the trophy.
Lifestyle Coffret
Egg Pack
Brand: Julien Déchenaud
Supplier: La Paper Factory
“Our choice was based on the pack’s eco-friendly credentials and the fact it is delivered flat, and therefore a space saver when it comes to logistics.”
July Ntibila, Packaging Development & Purchasing Manager, Pierre Hermé Paris
Wine & Spirits Coffret
Ruinart Urban Cellar
Brand: Ruinart
Supplier: Marotte
“This monomaterial coffret is made of wood, and also has a second life: it can be repurposed to store bottles in the cellar or kitchen.”
Xavier Leboucher, Director of Packaging Development & Innovation, Puig
Fragrance & Cosmetics Coffret
Lancôme 2020 Advent Calendar
Brand: Lancôme
Supplier: Cosfibel Premium
“Lancôme’s advent calendar is a perfect expression of the brand DNA, and reinvents traditional advent calendars with its optimized layout that folds together with no lost space.”
Delphine Berret, Industrial Director Fragrance, Louis Vuitton
Folding Boxes
Chanel N°5 Eau de Parfum
Brand: Chanel
Supplier: Knoll Packaging
“What impressed us about this monomaterial pack is the contrast between its apparent simplicity and the technical prowess required to hold in place and protect the bottle.”
Stéphane Bernelas, Purchasing Director Hennessy & Primary Packaging Moët Hennessy at LVMH
Premium Coffret
Malle Martell Chanteloup XXO
Brand: Martell
Supplier: Media6 Ateliers Normand
“The coffret is exceptional in numerous ways, from the user experience to the precision of its construction, fine materials and the fact that it is made in France.”
Alissa Demorest, Editiorial Director, Formes de Luxe and Luxe Packaging Insight
Fragrance Bottle
Bulgari Allegra
Brand: Bulgari
Supplier: Verescence
“The glassmaker’s technical prowess and the fact the base and the bottle are in a single piece impressed the jury.”
Laurent Hainaut, Founder & President, Force Majeure
Dispensing
Shiseido Ginza
Brand: Shiseido
Supplier: Groupe Pochet
“The dagger that covers the dip tube represents a technical feat: the material has to be supple enough to be inserted in the flacon, while proving resistant to the juice. A pretty spectacular result!”
Nicolas Mathieu, Eco-Design Packaging Innovation Manager at Chanel
Stoppers & Closures
Fragrances to Go Loewe
Brand: Loewe
Supplier: Pujolasos
“This aesthetically-pleasing fragrance cap has strong ecological benefits: it’s entirely made of wood and is glue-free and with a cork insert.”
Eric Cabriot, Sustainable Development, Homologation & Technical Manager, LVMH Fragrance Brands
Finishing & Decoration
Magnum Dom Pérignon × Bulgari Vintage Rosé 2004
Brand: Dom Pérignon
Supplier: Hertus
“The quality of the finished product is impressive: the finesse of the decor and the laser etching finish are particularly well executed.”
Marion Trossat, Packaging Development & Purchasing Director, Interparfums
Labels
Cuvées Chandon Brut Classic et Rosé
Brand: Chandon California
Supplier: Eurostampa
“This label combines a variety of decoration processes that are extremely well realized, notably hot stamping with 3D embossing. The label is very long, and very difficult to affix to this kind of bottle.”
Erwann Pivert, Product Design Development Director, Servaire & Co
Accessories
Cartier, Les Nécessaires à Parfum
Brand: Cartier Parfums
Supplier: g.Pivaudran
“The jury was impressed by the aluminum stamping technology for a component of a significant height.”
Eric Cabriot, Sustainable Development, Homologation & Technical Manager, LVMH Fragrance Brands
Cosmetics
Palette Forbidden City Hersee Golden Lion
Brand: Hersee Beauty
Supplier: Axilone
“The fact that the recyclable metal compact is made of 98% aluminum, and has a modular lid were important factors in the jury’s choice.”
Nicolas Mathieu, Eco-Design Packaging Innovation Manager at Chanel
Communication Tools
Veuve Clicquot Vasque TV
Brand: Veuve Clicquot
Supplier: Doogood
“This original design perfectly expresses Veuve Clicquot’s brand image. The quality of execution - notably the décor - is exemplary, and it can be reused, giving it a second life.”
Delphine Berret, Industrial Director Fragrance, Louis Vuitton
Refill/reload Formats
Paco Rabanne Phantom
Brand: Paco Rabanne
Supplier: VPI Faiveley Plast
“A very good response to the refill question. The spray cap is removable, making the flacon easily refillable.”
Laurent Hainaut, Founder & President, Force Majeure
E-commerce Packaging
Camus, French Connection e-commerce pack
Brand: Camus
Supplier: DS Smith
“There are three important criteria for an e-commerce coffret. An anonymous outer box, a coffret that when opened brings us into the brand universe; one which protects the contents with specific and ingenious inserts. This coffret meets all three criteria.”
Erwann Pivert, Product Design Development Director, Servaire & Co
Jury Prize
Lancôme Coffrets Cadeau E-commerce
Brand: Lancôme
Supplier: Golden Arrow
“This molded fiber box uses sugar cane and bamboo waste. Particularly innovative, it represents a technical manufacturing challenge and perfectly translates the brand DNA.”
Alissa Demorest, Editiorial Director, Formes de Luxe and Luxe Packaging Insight
Jury Prize
Éditions de Parfums Fréderic Malle, Perfume Gun
Brand: Éditions de Parfums Fréderic Malle
Supplier: Stoelzle Masnières Parfumerie
« The jury commended this new decoration technique that demands less energy and gives both a premium look and feel to the product.”
Alissa Demorest, Editiorial Director, Formes de Luxe and Luxe Packaging Insight
