Désinvolte is the latest addition to Givenchy’s fragrance line La Collection Particulière. Consumers can personalize the EdP’s packaging by selecting different plate designs to be fitted to the cap.
Launched this month, Givenchy’s Désinvolte is a floral eau de parfum with notes of magnolia accord, orange blossom, jasmine and tuberose. Housed in the collection’s signature geometric and minimalist flacon (Pochet du Courval), it sports a black label (Printor Packaging) inspired by Givenchy’s couture creations.
The weighted UV-varnished deep black, bulk dyed PP cap (Meiyume) features two interior magnets: where the cap meets the steel collar, and under the aluminum plate on the top of the cap. Stamped with Givenchy’s 4G logo as standard, the plate can be personalized at the point of sale. Consumers can opt for an animal or marble motif, for example, or a plate engraved with their initials.
Launched in August, Désinvolte fragrance retails at €199 for the 100ml EdP.
BottlePochet du Courval
CapMeiyume
PumpSilgan Dispensing
LabelPrintor Packaging
Box/sheathISEM
