Newcomer Graphème Paris made its debut at trade show Maison et Objet last month. Black enameled Limoges porcelain is the material of choice for the brand’s design-led packaging.
Luxury niche fragrance player Graphème Paris was founded by Belgian entrepreneur Stéphane Maréchal. The brand hit the market with a range of five home fragrance products, including candles and a diffuser. Described as “between an object and a work of art”, the products' sleek aesthetic is the work of designer Aurélie Richard.
The candles consist of two parts, a facetted porcelain base containing the wax and a protective sphere-shaped piece that can also be used to extinguish the candle. Handmade in Limoges porcelain (Artoria), the elements are enameled a deep black. The brand points out that the soft, matte look is rather unconventional for porcelain.
The volcanic stone diffusers have the same, facetted porcelain base and spherical cap. The fragrance extract is diffused onto the volcanic stone pieces via a glass dropper. Also in the range is a room spray combining a lacquered glass flacon (Zignago Brosse) and porcelain case, topped with metal caps screenprinted with Graphème Paris’ logo.
The room spray, refillable candles and diffuser are available with the brand’s eight fragrances created by Grasse-based perfumer Maud Chabanis.
Products are housed in matte black box (AK Emballages) that is offset printed and features a magnetic closure system.
Graphème Paris’ product range consists of five objects: scented candles, fragrance diffusers, room sprays, pillow sprays and perfumed ceramics. The 350g candle retails at €215, the volcanic stone diffuser costs €185, the 100ml room spray €115 and the 100ml pillow mist €60.
Secondary packaging AK Emballages
Design Aurélie Richard
Perfumer Maud Chabanis