In the second installment of our two-part series, we take a look at Make a Mark packaging design projects curated by Avery Dennison, Estal and Kurz. Click here for part one of the 2022 projects.
Spanish design studio MABA’s Nan Madol organic vodka comes in a bottle (Estal’s Rude Barrel in Wild flint glass) with embossing on the shoulders. It is topped with Labrenta’s T-shape stopper with micro conical stem and top logo. The label combines Avery Dennison’s Fasson Soft Touch Black FSC, Fasson Dissolvable Paper and Fasson Cotton Black. Embellishments include hot stamping with Kurz foil, blind embossing and sculpture, textured with H+M tools. Rotas Ibérica is the print partner.
With its Exod “pressure capsule”, Barcelona-based Morillas took inspiration from the interstellar environment with graphic elements drawn from navigation charts. The custom spirits bottle (Estal) with its floating liquid features curved shapes and a custom pressurized cap. Inspired by the movement of weightlessness, the content on the labels (Avery Dennison Fasson Arctic FSC) can be read multiple ways. Print partner Argraf used hot stamping with H+M tools and Kurz foils, embossing and nano-embossing.
Italy’s Officina Grafica’s Manifesto project was conceived around the scarcity of water. The custom bottle created using Estal’s Rude Farm in Wild flint glass features a flowing water design on the exterior. A self-adhesive zamak label (Apholos Metal Identity) adorns the collar. The facing label uses Avery Dennison Fasson Cotton White and Fasson Silver Foil Embossed FSC. Printed by San Faustino Label, it combines offset printing, hot stamping with H+M tools and Kurz foil, 3D embossing and debossing.
The Playful Fragrance Cocktails from French design agency Partisan du Sens are designed to appeal to Gen Z consumers. They are presented as a stackable totem made up of three elements: a DIY cocktail and two fragrances. Several finishing molds were used for the glass (Estal’s Rude Farm 700ml, Da Duomo 100ml and Da Tramo 100ml), which plays on colors and textures. The bespoke caps (Labrenta) are voluntarily disproportionate. The label, Avery Dennison’s Fasson Paper Watermark 120 FSC hot-stamped with Kurz foils, features micro-embossing, debossing with H+M tools, offset printing and screenprinting. Etigraph is the print partner.
With Cognac Garnier, ThinkBoldStudio of Portugal sought to evoke the luxury and opulence of the Monte-Carlo Casino. The custom bottle’s (Estal) pattern is a nod to the Opera stage curtains, while a casino roulette is debossed at the base. The stopper (Amorim) was inspired by the building’s statues and by hood ornaments of luxury cars. The label uses Avery Dennison’s Fasson Frozen Orion Diamond Plus FSC substrate, which is hot stamped with Kurz foils and embossed with H&M tools by printer partner Etiquel.
Seven Seeds from German agency Popular Packaging is a German gin that seeks to combine sustainability and luxury. For the packaging design, the agency imagined an abstract journey through a German garden: the “house number” indicates the number of botanicals, and a garden gnome adorns the bottle. Labrenta’s T-shape wood closure with Sughera stem tops the bottle (Estal’s Rude Farm Wild flint glass). The label (Avery Dennison’s Fasson Birch Wood) is embellished with hot-stamping using Kurz foils and H+M tools, and digitally offset printed. Graphische Betriebe Staats is the print partner.
For Mesoamerican Rum, Sociedad Anónima of Mexico took inspiration from Mesoamerican archaeology. The design agency opted for Estal’s WCR Primal Wild Flint Glass 750ml bottle, topped with Labrenta’s T-shape Monoblock Conical Sughera Grey stopper. Avery Dennison’s Fasson Cotton White and Kurz Luxor MTS 362 foil were used for the label. Print partner Eurostampa Mexico Labels combined digital printing, hot stamping with H+M tools, embossing, texture and matte varnish.
With Gintography, Sure Brandesign from Argentina blends gin and typography in a tribute to Gutenberg’s movable-type printing press. Movable types developed by Apholos were applied to Estal’s Rude Collection Pilot bottle, which can be used as a printing press when ink is applied to the letters with a roller. The stopper is Labrenta’s T-shape Gladiator model with silver medal and Sughera stem. For the back label, Avery Dennison’s Fasson Birch Wood paper is hot stamped with Kurz Luxor. Oeste Argentina is the print partner.
Germany’s Zweischneider created a concept to reflect the climatic influences on winegrowing. Featuring graphic lines in a nod to the vineyards along the Rhine valley, the bottle (a variant of Estal’s Espiga) weighs just 500g and is made of 100% recycled dark glass. Avery Dennison’s Cotton White paper label is hot-stamped with Kurz foils and embossed. Vollherbst is the print partner. A custom colored stopper (Vinolock’s Classic model with color coating and top printing) integrates a QR code providing consumers with information on the factors influencing the vintage.
With Off Limits, O,Nice! Design Studio of Italy created premium packaging housing “everyday water” to demonstrate how this resource is precious. Estal’s Opera bottle is topped with a Vinolok Classic clear glass closure. The label uses Avery Dennison Fasson Cotton Touch Craft FSC and Kurz Luxor MTS 107467N Blue Element transfer foil. Print partners La Commerciale Borgogno and Grasica Metelliana combined spot color, screenprinting, hot stamping, blind embossing, micro-embossing and debossing with H+M tools.
