© Theo Schuman
A. de Fussigny’s 2050 Cognac is the first spirit to be housed in Green Gen Technologies' bottle made from flax fibers, plant-based resins and an RPET liner. The bottle features a paper-free, natural polymer label made from a milk by-product.
Shaking up traditional Cognac packaging codes in what is said to be a world first, A. De Fussigny has opted for a made-in-France, flax-based bottle for its new 2050 Organic Cognac. French start-up Green Gen Technologies’ Green Gen Bottle combines locally sourced flax fibers and biosourced resin to create the solid, waterproof bottle shell. The cognac, however, is in contact with a food-grade RPET liner. The bottle weighs in at 85g, compared to 700g to 1kg for a traditional spirits bottle.
A. de Fussigny selected a paper-free label made from casein, a milk protein. The natural polymer produced by Lactips is transformed into a film by Plastiques Venthenat and printed by Lorge. The easily removable label is water-soluble and biodegradable.
The brand hopes that other wine and spirits players will also adopt the flax bottle; no exclusivity deal is in place between brand and supplier. “This bottle is one of tomorrow's solutions for high-end packaging. From a consumer's point of view, the material invites discovery via touch, turning traditional bottle codes on their head and transforming the tasting experience,” A. de Fussigny President Thomas Gonon said in a statement.
The 2050 Organic Cognac has an initial production run of 5,000 bottles.
BottleGreen Gen Technologies
LabelLorge/Lactips/Plastiques Venthenat
