Coach Green, the latest addition to the American maison’s men’s fragrance line, comes in a green ombre-effect flacon adorned with a leather accessory.
Fashion brand Coach (Interparfums) has added a new scent to its men’s perfume range, an eau de toilette dubbed Coach Green. Designed by creative agency Baron & Baron, the heavy bottomed, custom flacon (Pochet du Courval/Bormioli Luigi) follows the design cues of the existing fragrances from the Coach for Men collection. The American brand's historic horse carriage logo is engraved in the mold, while the bottle is decorated a bespoke gradient green using water-soluble lacquer (Val Laquage).
The bottle is topped with a gunmetal colored spray cap (Albéa/Axilone) evoking the emblematic clasp of Coach bags. Made of PP and ABS, the spray cap is injected, galvanized and lacquered. A dark green leather accessory (IBG) adorns the collar of the flacon.
Echoing the maison’s leather know-how, the cardboard box (Printor Packaging) is finished with a “leather effect" grain realized in a gradient green to match the bottle. The brand logo and the name of the fragrance are hot-stamped in silver.
Composed by Marie Salamagne (Firmenich), Coach Green is a fruity and woody scent, blending notes of kiwi, bergamot, rosemary and geranium. Launched in May, it retails at €53 for 40ml, €70 for 60ml and €94 for 100ml.
Coach's leather-making history is a primary source of inspiration for the design of its fragrance flacons. Last year, the brand launched Coach Open Road, whose spray actuator was designed to resemble the iconic locking mechanism found on its handbags. The secondary pack was embossed with a leather grain-like tactile effect.
BottlePochet du Courval/Bormioli Luigi
Bottle DecorationVal Laquage
Bottle accessoryIBG
CapAlbéa/Axilone
BoxPrintor Packaging
InsertSmurfit Kappa
DesignBaron & Baron/Interparfums
PerfumerMarie Salamagne (Firmenich)
PumpSilgan Dispensing
