A new men’s EdP, Lalique White in Black comes in a monochrome, customizable fragrance bottle. Thanks to a lacquering technique developed by Pochet du Courval, consumers can write on the fragrance flacon like a chalkboard.
Lalique White in Black, the latest men’s fragrance from Lalique, forms part of the Lalique White Collection. The flacon (Pochet du Courval) is decorated with a special matte black lacquer developed by the glassmaker that makes it possible to write on the flacon like a chalkboard with the accompanying chalk pencil (Experience Packaging). The flask-shaped bottle, with its flat shoulders and curved sides, sports an aluminum cap (Thomas) and collar.
The EdP was created by Karine Dubreuil Sereni (Vox Profumi). Described as a woody, oriental, fresh scent, it contains notes of bergamot, white cedarwood and cardamom oil.
Lalique White in Black launched in April and retails at $135 for 125ml.
Bottle, decorationPochet du Courval
PumpSilgan Dispensing
CapThomas
BoxDoro
PencilExperience Packaging
PerfumerKarine Dubreuil Sereni (Vox Profumi)
