In line with its strategy to boost its presence on the premium packaging market, US-based Berlin Packaging announced the creation of a division dedicated to premium spirits. The new entity, Berlin Packaging Spirits, joins the “hybrid packaging supplier’s” EMEA division. The company also made two acquisitions in the glass and glass decoration sectors over the last two weeks.
Paolo Recrosio, CEO of Berlin Packaging EMEA, confided to Luxe Packaging Insight early last June that the packaging supplier was poised to add around 10 new companies to its portfolio over the next two years. “Berlin Packaging EMEA’s potential for growth is huge given the market’s fragmentation. If I look at the pipeline for inorganic growth, we could continue buying companies for the next five years.” Two of those acquisitions were announced earlier this month: Cognac-based glass supplier DiscoGlass, which gives Berlin a foothold in the cognac and local fine wines markets and Greek glass decoration specialist StyleGlass, active in the olive oil, wine, food, drinks, cosmetics and pharmaceuticals sectors.
DiscoGlass’ offer is comprised of three stock collections devoted to spirits as well as bespoke bottles.
In a bid to structure its growing offer in the drinks packaging segment, the group has inaugurated Berlin Packaging Spirits, a division that will offer a full-service approach with a premium positioning: from design and prototyping to production and logistics in the bottles, closures, labels, capsules and decoration segments.
Read our interview with Berlin Packaging EMEA CEO Paolo Recrosio here.
