Maison Mirabeau is out to make waves after revamping its Pure rosé bottle. It will launch with the new 2022 vintage this spring.
The bottle was designed by Maison Mirabeau co-founder Jeany Cronk and James Gulliford of UK-based Launch Packaging Design. Intended to bring to mind the beaches of France’s Côte d’Azur through its undulating design that imitates the ripples of the Mediterranean sea, the bottle is a custom creation by glassmaker Saverglass. It is decorated via screenprinting.
Maison Mirabeau highlights that the bottle has been designed for reuse. “We’ve loved seeing our gin bottles reinvented as vases, water bottles and for all manner of creative, decorative purposes,” Cronk said in a statement, adding that the brand makes it a priority to design aesthetically pleasing bottles that consumers want to reuse, giving them a second life.
The new bottle for Mirabeau Pure rosé is launching this spring with the 2022 vintage.
DesignMaison Mirabeau/Launch Packaging Design