Arcade Beauty has created a 3D Pouch in 100% PE for L’Oréal Paris’ Elvive haircare brand. The refill for the Elvive Color Vive Protective and Dream Length shampoos is said to cut down on the use of material by 75% compared to two, 250ml shampoo bottles. The pack comes with either a screw cap or a flip-top cap and is available in formats ranging from 30ml to 1 liter.
The pouch is recyclable in flexible PE recycling streams once local infrastructure exists.
