Dispensing solutions specialist Aptar Beauty has introduced a new pump aimed at beauty brands in North America. The packaging component is locally produced.
Aptar Beauty’s new Amplitude pump is available exclusively for the North American market. It is positioned as being particularly suitable for premium treatment products with added skincare benefits, such as body care, sun care, hair care and facial care. Offering soft actuation, the 24mm treatment pump with 250 or 500mcl dosage options has a twist-to-lock actuator. Amplitude is produced locally, at Aptar’s Eatontown, New Jersey factory.
“Premium brands in North America have long needed a regional solution for their treatment products. With Amplitude, we are offering a locally-produced dispensing solution for a fast time to market. Its high-end aesthetics are aligned with prestige products,” Laura Estebanez, President of Aptar Beauty North America, said in a statement.