US group Anomatic highlighted Evercycle at Paris Packaging Week. The 100% recycled aluminum packaging solution for cosmetics was developed in partnership with Novelis, a specialist in aluminum rolling and recycling.
Anomatic’s 100% recycled aluminum packaging Evercycle is currently mainly proposed for jar caps. “This new alloy is made of at least 60% post-consumer recycled aluminum and is manufactured in the United States by Novelis," explains Damien Dossin, President and CEO of Anomatic. “It took us almost two years of development to ensure the stability of the raw material in the stamping and anodizing process."
In 2022, the company had made a first breakthrough in terms of eco-design by producing all-aluminum caps with no plastic parts and invisible screw threads for cosmetics brand REN Clean Skincare. These caps are combined with glass jars from Verescence, a partner in the project. Victoria’s Secret has also adopted this concept and other launches are in the pipeline.
