For this year’s edition of Paris Packaging Week, Portuguese closures specialist Amorim Top Series worked with labels expert Avery Dennison on a packaging design project called Once Upon a Time.
Specialized in the production of capsulated cork closures predominantly for the global premium spirits markets, Portugal-based Amorim Top Series is looking to enter new segments, notably the fragrance and cosmetics market. To showcase its beauty expertise, the manufacturer partnered with suppliers Egisa, Kurz, Estal, Etiquel, Etinsa, Favini, and Avery Dennison on the Once Upon a Time design project, conceived to encourage brands to rethink their communication with the end consumer. The project showcases ten beauty prototypes based on classic fairytales with a twist—all putting a spotlight on a social sustainability issue.
To develop closures for the Once Upon a Time collection, Amorim Top Series’ New Product Development team chose concepts that were challenging in terms of development time and customization. Designed by creative agency Supperstudio, the supplier manufactured closures for six out of ten prototypes. Featured below are all of the ten prototypes.
Love Always Wins – A wooden capsule decorated with laser engraving combined with a natural cork.
©Avery Dennison
Honeysty – An agglomerated cork closure.
©Avery Dennison
Mirror Mirror – Polyester resin with transparent polished finishing.
©Avery Dennison
Antiageism –Laser engraved wooden overcap finished with dark brown varnish.
©Avery Dennison
I'm Pretty - Printed on Avery Dennison’s Fasson Soft Touch Black FSC and Fasson Noble Blanc FSC, the prototype aimes to challenge conventional beauty standards.
©Avery Dennison
Twelve O'Clock - This prototype is topped with a disco ball cap symbolizing a night of fun. It is based on a classic fairytale Cinderella.
©Avery Dennison
Huff and Puff - Inspired by "The Three Little Pigs", the box is printed on mass-dyed, light pink material made from 100% virgin fibres.
©Avery Dennison
Greedy - Shaped as an egg, this prototype is crafted and printed on Avery Dennison's Fasson Silver Foil Embossed FSC paper.
©Avery Dennison
Peter Punk - Representing the rebellious spirit of Peter Pan, the packaging is printed on Avery Dennison's Fasson High Gloss White and Fasson Matt Wine Black FSC papers, rendering the surface of the box smooth and mirror glossy.
©Avery Dennison
Fairy Shower - Based on the tale of "Sleeping Beauty", the packaging is executed in rushed Silicone A-PS paper from Avery Dennison.
©Avery Dennison
