A new target market for LUXE PACK Monaco: home care

A new target market for LUXE PACK Monaco: home care

The market for home fragrance is booming, and spirits, fine foods and even automotive brands are reflecting on their olfactive signature. In response to growing demand, luxury packaging trade show LUXE PACK Monaco is introducing a dedicated home care section for its 2023 edition.

At the LUXE Home area debuting at the LUXE PACK Monaco show this year, visitors will find candles, home fragrances, incense burners, diffusers and, of course, luxury packaging solutions. Exhibitors already confirmed for this area include Bougie & Senteur, Denis & Fils, Fairdale, Les Bougistes, Quintessence and Sabrina Manufacturing Group.

“The market is seeing a real boom in home fragrances,” notes Show Director Fabienne Germond. “Beyond the undeniable success of the likes of Diptyque, Rituals or Baobab, we were surprised to discover that a large number of brands from all sectors are considering or entering the home-care segment. These include the biggest beauty houses, but also spirits, fine foods and even automotive brands are thinking about their olfactory identity in order to offer a diversified product range. Thanks to numerous exchanges with brands loyal to the show and our steering committee, we continue to support the sector by responding to brands’ needs in a specific packaging segment, for which we are selecting the best suppliers.”

The global candles market alone was valued at $6.8bn in 2021, according to Businesscoot. It is estimated to grow at a CAGR of 6.36% through 2028 to reach $9.9bn by 2028.

The 35th edition of LUXE PACK Monaco, the luxury packaging industry’s annual rendez-vous, is taking place from October 2-4th 2023. Click here to get your badge.

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