The new visual identity for Argentine winery Terrazas de los Andes puts the mountainous Andes region front and center. For the packaging, the LVMH brand opted for a lightweighted bottle and a wraparound label.
Terrazas de los Andes, part of LVMH’s Moët Hennessy wine and spirits division, called on design agency FutureBrand Paris for its rebranding and packaging revamp.
The first product to launch under the new visual identity is Terrazas de los Andes Reserva Malbec 2021, which is hitting the French market this spring. The lightweighted bottle – glassmaker Verallia’s Giuliana model – weighs 385g. It is said to cut down on Co2 emissions by 24% compared to the previous packaging.
The wraparound paper label (MCC) is hammered, embossed and hot-stamped. Designed to visually represent a journey of ascent, it features embossed and hot-stamped lines that symbolize the Andes, with details in earthy, natural tones that juxtapose with the pack’s monochrome design. The winery’s tagline, "Where the earth meets the sky", features on the side of the bottle.
The new design will continue to roll out across the brand’s product portfolio through early 2024.
BottleVerallia LabelMCC DesignFutureBrand Paris
