Formes de Luxe - The luxury packaging authority across all product sectors

Vuitton, Fendi, Kweichow Moutai... Luxury x mass collabs break codes in China

In China’s FMCG market, "new consumer brands" have been launching original collaborations to attract younger generation consumers. Today, this trend is getting an unexpected twist as luxury brands team up with mass-market players. These...

09/23/2023 | Creative, Design, Corporate strategy

Interview

How O-I's new bottle decoration technology addresses consumer demand for "hyper-personalization"

Glassmaker O-I’s variable data printing promises to open new horizons for personalized packaging. Unveiled to Formes de Luxe ahead of London Packaging Week, O-I : EXPRESSIONS SIGNATURE allows for glass bottles with custom graphics,...

09/22/2023 | Innovation, Decoration, O-I

Formes de Luxe x Mind Insights: a partnership brings neuromarketing expertise to luxury packaging

At the crossroads of neuroscience and marketing, Mind Insights has been analyzing consumer behavior in luxury markets for more than 10 years. The organization regularly collaborates with leading luxury brands and their suppliers. Gordy...

09/19/2023 | Strategy, Consumer trends, Data

Woven glass: a new frontier for luxury?

09/20/2023 | Design, Portraits, Materials

Pennelli Faro, MS Beautilab among MakeUp in NewYork IT Awards winners

09/20/2023 | Product nominees, Trade shows, Innovation

Inside Yves Saint Laurent Beauté’s refillable men’s fragrance MYSLF

09/18/2023 | Fragrance & cosmetics, YVES SAINT LAURENT, Bormioli Luigi

Advertorial

Metapack: 25 years of expertise for the future

Metapack, founded by Annette der Minassian, Vahé der Minassian, and Isaure de la Noue, is celebrating its 25th anniversary this year. We take a look back at the company’s projects and its ability to shape the codes, customs, and...

09/21/2023 | Strategy, Corporate strategy, Metapack

How indie beauty supplier Coverpla is upping its game

Originally a glass bottle trader, French primary packaging company Coverpla has developed into a one-stop shop for indie fragrance brands with a "mix and match" approach. Formes de Luxe visited Coverpla's French production facility and spoke...

09/19/2023 | Strategy, Corporate strategy, Regional focus

Webinar

Webinar replay: Clase Azul México, Bamford and Positive Luxury talk sustainability strategy

How are luxury brands dealing with issues of transparency when it comes to their sustainability strategies? Positive Luxury, Clase Azul México and Bamford sat down on September 14th for the latest instalment of Formes de Luxe’s webinar...

09/07/2023 | Webinars & Podcasts, Sustainability, CSR

Advertorial

Vitro Glass Containers opens a new world of possibilities

As a leading producer of the finest glass containers, Vitro Glass Containers offers a one-stop-shop service for the cosmetics and spirits markets, from molds to production and decoration, opening a whole new world of possibilities for luxury...

09/18/2023 | Strategy, Corporate strategy, Sustainability

Advertorial

The secret to Axilone’s sustainable decorations

A specialist in designing and manufacturing metal and plastic packaging solutions, Axilone is strengthening its sustainable decoration offer. Reynald Trochel, Innovation Director for the Axilone Group, highlights the company’s vision and...

09/13/2023 | Research & Development, Strategy, Corporate strategy

Hrvoje Sarac, COO at FOREO: "We're on a mission to re-educate the beauty consumer"

Created in Sweden by Filip Sedic in 2013, FOREO is among today's beauty-tech industry leaders. Foreo Chief Operating Officer Hrvoje Sarac talks to Formes de Luxe about the brand's approach to skincare, R&D and AI, and shares his vision of...

09/18/2023 | Corporate strategy, Innovation, Applicators

The Balvenie Sixty: a tribute to the distillery’s malt master

Honoring a 60-year-long tenure of the distillery’s malt master David Stewart, The Balvenie has launched a special edition expression - The Balvenie Sixty. Limited to only 71 pieces, the single malt is the brand’s oldest and rarest whisky...

09/18/2023 | Wine & spirits, The Balvenie, Dartington Crystal

Behind Hautes Glaces' strategy to reduce whisky bottle format

The new whisky bottle introduced by Hautes Glaces in September 2023 measures just 50cl as compared to its 70cl predecessor. These smaller format bottles are for the brand’s Les Intemporels range, as well as limited-releases under the...

09/15/2023 | Wine & spirits, Hautes Glaces, Estal

Formes de Luxe Awards 2023 nominees: Fragrance & Cosmetics Coffret

The 25th edition of the Formes de Luxe Awards will see more than 75 luxury brands and their packaging suppliers compete for a coveted award across 22 categories. We take a closer look at the nominees in the Fragrance & Cosmetics Coffret...

09/11/2023 | Formes de Luxe Awards, Anomalia Paris, L'Occitane en Provence

Interview

Amorepacific's Kay Lee sets a new path for Goutal

As Managing Director of Amorepacific Europe, Kay Lee took the helm at Goutal two years ago. Her vision for the historic fragrance brand aligns with that of its founder: to be a "small, confidential jewel". In a sneak preview of our interview...

09/14/2023 | Strategy, Corporate strategy, Goutal

Formes de Luxe Awards 2023 nominees: Folding Box

09/13/2023 | Formes de Luxe Awards, Cognac Frapin, MOËT & CHANDON

Formes de Luxe Awards 2023 nominees: Finishing & Decoration

09/15/2023 | Formes de Luxe Awards, LANCÔME, Miodula

When art meets scent: Studio Marianne Guély inaugurates collaboration with Symrise

Studio Marianne Guély and Symrise held an event in Paris on September 7th to unveil the paper artist's sculpture that inspired six Symrise perfumers to each create a fragrance.Coinciding with Paris Design Week, fragrance house Symrise and...

09/14/2023 | Design, Creative, Symrise

Advertorial

Alliance Étiquettes is reinventing creativity

Each year, this printing group releases a high-added-value collection to showcase the expertise of its in-house creative agency. Their goal is to offer a responsive, turnkey “design” solution that encompasses conception through to...

05/29/2023 | Luxe Pack, Corporate strategy, Labels

SUBSCRIBER CONTENT

Metal packaging trends: who's doing what in luxury?

Aluminum, zamak, stainless steel, solid, or liquid, or even as coffrets, ornaments, accessories, and decorations: in premium luxury products, metal remains a material of choice. First published in Formes de Luxe's Winter 2022 issue, we round...

06/13/2023 | CAMUS, PENHALIGON'S, Innovation

Lifting the curtain: the appeal of monochrome design

White is synonymous with refinement, whether its used to project artistic sensibilities at Chanel or high-tech sophistication at Apple. This timeless color is the ultimate symbol of honest elegance. And because it speaks to virtue, evoking...

06/05/2023 | CHANEL, Design, Creative

Xavier Brisoux's High-Sculpture Knitwear goes on show

In his workshop in Lille, Xavier Brisoux, a graduate of Central Saint Martins in London, knits exceptional pieces where volume takes center stage. His concept of High-Sculpture Knitwear (Maille Haute-Couture), both surprising and intriguing,...

05/30/2023 | Creative, Crafts, Design

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Product launches

With Eye Recipe, Skin Office tackles first signs of aging

In the wake of a career as Creative Director at The Estée Lauder Companies, Meggi Partouche-Junier has turned entrepreneur with the launch of Skin Office. The premium-positioned French skincare brand is rolling out its debut eye-contour...

06/13/2023 | Fragrance & cosmetics, Skin Office, ESTÉE LAUDER

Guerlain goes for gold and Swarovski crystals for Nadine Kanso collab

Boucheron "deconstructs jewelry norms" with new packaging

Eva Jospin for Ruinart: Champagne landscape reimagined

Sustainability

Packaging Startup Awards, Sustainability... Novelties ahead for London Packaging Week 2023

Revving up for its second edition, London Packaging Week (Easyfairs) will welcome some 190 exhibitors across four events – Packaging Première, PCD, PLD and Food & Consumer Pack. The UK-based two-day trade show opens its doors on September...

09/13/2023 | Trade shows

LUXE PACK Monaco shifts into high gear

How Atelier Lucile Viaud turns shells, algae, and more, into glass

Once Upon a Time: When packaging tells a story

Hot off the press: Formes de Luxe magazine’s summer issue

Interviews with ecoSPIRITS and Pierre Hermé Paris, an in-depth look into the UK luxury packaging market, and a special report on materials of the future are just some of the articles in the summer issue of Formes de Luxe.The latest issue of...

05/25/2023 | Luxe Pack, Pierre Hermé, ecoSPIRITS

Formesdeluxe.com: ushering in a new brand identity

What's in Formes de Luxe magazine's spring issue?

What do you think of Luxe Packaging Insight?

Dossier

Innovations, new materials, start-ups... Key takeaways from Édition Spéciale by LUXE PACK

Business was brisk at the fourth edition of Edition Spéciale by LUXE PACK this year. From newly launched novel materials suppliers to packaging companies showcasing their eco-designed offers, there was a rich portfolio on show. Read on for...

06/08/2023 | Innovation, Accessories, Applicators

Paris Packaging Week: Discover the innovations

From novel surface effects to supplier collabs, Formes de Luxe brings you an edited round-up of the innovations and corporate news from the annual trade fair.The packaging industry kicked off 2023 at a busy two-day event at Paris Packaging...

02/02/2023 | Innovation, Trade shows, Sustainability

Dossier

Reshoring production: What impact on luxury packaging?

The health pandemic and growing spike in sustainability concerns have made reshoring a growing concern. In our Dossier, we examine how this market shift is impacting luxury packaging players throughout the supply...

07/25/2022 | Strategy, Corporate strategy, Regional focus

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