Formes de Luxe

the luxury packaging magazine

Formes de Luxe

L’Oréal in talks to acquire Mugler & Azzaro

07/02/2019

    L’Oréal in talks to acquire Mugler & Azzaro

    Thierry Mugler and Azzaro are soon to join L’Oréal’s portfolio. The Clarins group, owner of the two fragrance brands, is in exclusive negotiations with the French beauty giant for the deal that is expected to close in the second half of 2019.

    “The perfume category is at the heart of our global strategy for growth at L’Oréal Luxe,” remarked Cyril Chapuy, the division’s general manager. “In this context, we would be thrilled to welcome Mugler and Azzaro: these signatures with a long history in fashion and olfaction, would perfectly complement our portfolio of brands.”

    Alissa Demorest

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