Formes de Luxe

Le magazine de l'emballage de luxe

Formes de Luxe

Men’s makeup & the pull of genderless beauty

Market / 07-23-19 / Gaultier probably jumped the gun in 2003 with its men’s makeup line. In 2019, Chanel and Givenchy entered the fray. Now, following the trail blazed by Asian brands, Western players (...)

Reboul forges ahead with 100% metal solutions

Interview / 07-22-19 / Having made a splash with its refillable all-metal lipstick for Lush, Reboul (Aptar) is moving on to other projects in the plastic-free domain. Sandrine Bréchon, innovation & development manager, and (...)

Adm banks on responsible sourcing

Innovation / 07-22-19 / Hello Summer, Good-bye Waste, My Zero Waste Summer or Organic Summer in the Tropics: Adm’s latest collections leave no doubt as to the company's objectives for a green summer. "We’ve (...)

Luxe Pack Monaco 2019: sneak preview

Trade show / 07-19-19 / The luxury packaging event of the year is in full preparation mode. Designer Ross Lovegrove will be the guest of honor at the 32nd edition of Luxe Pack Monaco and will share his (...)

Lush sets the standard for greener packaging

Innovation / 07-18-19 / Lush launched its first refillable lipstick earlier this year in partnership with supplier Reboul/Aptar. Nick Gumery, creative buyer for packaging at the UK brand, discusses how Lush is giving value (...)

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My Guerlain gets Intense

Product / 07-17-19 / Mon Guerlain's fragrance adventure continues with the launch of a sixth scent, Eau de Parfum Intense. Described as an "assured, carnal and magnified" fragrance, the EdP was composed by Thierry (...)

Estal reinvents the ring with Sommelier

Innovation / 07-15-19 / Estal already made waves with Hot Rod: a spirits bottle devoid of a finish ring—the first of its kind. Continuing in the less-is-more aesthetic, the Spanish glassmaker is now targeting (...)

Tolkien tapestries: between modernity & tradition

Inspiration / 07-12-19 / If the tapestry craft has gained significant visibility in both fashion and decoration circles in recent years in France, it is in great part due to the influence of the (...)

Eco-designed luxury packaging: a new priority?

Market / 07-11-19 / Is sustainability on the road to becoming a criterion of choice when purchasing luxury goods? For nearly one in four French consumers, a luxury product’s packaging should be environmentally friendly, (...)

William Amor: the poetry of recovery

Inspiration / 07-10-19 / Self-taught artist William Amor diverts materials of little value and transforms them into delicate floral sculptures. William Amor explains that he has always been enamored with flowers. Having spent (...)